Our Mission

For too long, we have been powerless when it comes to managing our digital privacy. We've lost control of our personal information on the internet. We don't know which companies have our data or what they're doing with it -- but we know our data is at risk.

It doesn't have to be that way.

Confidently will help you take back control of your personal data. Thanks to strong new consumer privacy laws, the tide is turning in all of our favor. Confidently empowers you to take full advantage of your new privacy rights. We make privacy easier to understand, and we do the heavy lifting for you.

  • Confidently See
    We show you which companies have your data and what data they have
  • Confidently Act
    We work on your behalf to delete your data from companies that shouldn't have it, while telling other consumer brands to stop selling it
  • Confidently Monitor
    We follow-up to make sure companies are complying with your privacy requests. We alert you to data breaches. And we expand your privacy coverage to more and more companies every month.

We believe you should be in control of your privacy -- so you can live your digital life... Confidently!


pattern Brent Blackaby
Brent Blackaby

Brent believes that online privacy should be a right that is accessible to everyone -- not a privilege for just a few. Brent is a 20-year marketing veteran and co-founder of Trilogy Interactive, a digital agency for campaigns and causes. Before Trilogy, Brent held marketing and product marketing roles at E*TRADE and Trigo Technologies and served as a management consultant at McKinsey & Company. Brent graduated with a BA in economics from Harvard University. In his spare time, he enjoys playing poker, cheering on the San Francisco Giants, and taking care of his two young kids in Berkeley, CA.

pattern Crid Yu
Crid Yu

Crid is committed to helping consumers take back control of their personal data and manage their online privacy. Crid is a seasoned tech executive, having held senior operations and business development roles in mobile and ad tech businesses in the U.S., Europe, and Asia. Crid served as COO of Fyber, Managing Director of InMobi, SVP of Strategic Partnerships at Salesforce, and Director of Strategic Partnerships at Google. Crid graduated with a BS and PhD in electrical engineering from UC Berkeley. Crid lives with his husband, Peter, in San Francisco.

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